tomás lampreia

i don’t know, you choose
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i don’t know, you choose
telepizza 2023

for valentine’s day, telepizza offered an "i don't know, you choose" pizza. as a response to the indecisiveness of couples when choosing what to eat.
creative supervisor: ruben de barros
art director: carlota real
copywriter: tomás lampreia

Insight
Telepizza knows that it’s not easy to choose what to eat when you’re a couple. 
Most of the times the answer we give
is “I don’t know, you choose”.Idea
For Valentines Day, Telepizza created the 
“I don’t know, you choose” pizza for all 
the indecise couples. Execution
Telepizza created a one ingredient simple pizza and annouced it as a new Exclusive Pizza on our menu. We had a huge giveaway on social media and saved some marriages (i think this is a lie, but hey who cares).

©2025copywriter, stand up comedian and goofy af