super bock isn’t the beer sponsor of portugal’s national team, so we hijacked the only moment of the game without brands: the anthem. we turned the anthem into free beer to thousands and thousands of people who ‘shazamed’ it and hacked the euros
creative director: ruben de barros art director: luís paladino copywriter: tomás lampreia copywriter: duarte figueiredo
a video of me and my friends already drunk trying to get our free beer, but it was already out of stock :(